BNP Paribas declares Asian intent

French bank eyes short-term pain for long-term gain with ambitious three-year cost-cutting and growth plan

BNP Paribas has said it wants to hire 1,300 staff in Asia over the next three years in a bid to increase annual revenues from its corporate and investment banking and investment solutions businesses in the region from €2bn to more than €3bn by 2016.

The staffing targets were announced today as the French bank published its full-year results for 2012. BNP Paribas outlined an "ambitious" three-year action plan that will first involve simplifying its operations and boosting efficiency, before a second phase that encompasses specific business development plans for different regions and businesses - the first of these is focused on Asia.

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