Former Reporter

A survey from Winterflood Investment Trusts has discovered that focusing on the brand may be a waste of time for asset managers.

In a survey published this month, Winterflood, part of London marketmaking firm Winterflood Securities, analysed the discount rate of 279 UK investment trusts, and concluded: "In general, we believe that conventional branding is less important in the investment trust world than for open-ended funds."

Conventional branding is ‘less important’ for open-ended funds, according to a survey by Winterflood Investment Trusts

Giles Turner

Surveys/Polls

Content Types

Evelyn Partners’ private equity backers target NatWest and RBC for potential sale

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Coutts hires ex-JPMorgan banker James Todd as next private client boss

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Todd replaces Camilla Stowell who left the NatWest-owned wealth in January

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U.S. Stocks Amble to Fresh Records on Optimism for a September Rate Cut

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The private-equity firm’s profit rose amid what its executives called the best environment for selling assets in years.

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Brand values lose their appeal

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