Brokerage firm Cantor Fitzgerald has launched a new technology banking team within its investment banking group, and appointed James Lim and John Sternfield to lead it as managing directors and co-heads of technology investment banking.

Lim joins from Pacific Growth Equities, the San Francisco-based investment banking firm, where he worked for two years and co-led the technology investment banking group. Lim also spent nine years at US Bancorp Piper Jaffray, where he had been a managing director and head of software and security investment banking.