Truchi prepares SocGen’s global growth

French bank's chief executive has ambitions to woo super-rich clients in the US and Russia

Daniel Truchi, chief executive of Société Générale Private Banking, is not short on ambition.After carving out a career with Crédit Lyonnais, he was asked by SG to start a wealth business in Asia, a region he knew well. On walking into his Hong Kong office in 1997, he couldn’t find a single telephone. Not that it stopped him building a business worth $15bn in less than 10 years: success which led to his rapid promotion.

Along the way, he retained Hsiao-Yun Lee, his assistant in 1997, appointing her SG chief executive in China earlier this year.

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