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Freshfields drops ‘Bruckhaus Deringer’ in US-focused rebrand

Professional Services Correspondent

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Freshfields Bruckhaus Deringer has dropped “Bruckhaus Deringer” from its name and has unveiled a new logo as part of a major brand overhaul. 

The firm’s name was coined in 2000 as a result of a three-way-merger between London-based Freshfields, German firm Deringer Tessin Herrmann & Sedemund and Austrian firm Bruckhaus Westrick Heller Löber.

Magic Circle firm overhauls brand amid US push

Edin Imsirovic

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Media

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