Goldman says it adopts all 39 initiatives to address conflicts

The bank has made managing its reputation a bigger component in measuring employee performance

Goldman Sachs said it has adopted all 39 initiatives it proposed to strengthen its business practices in the wake of the financial crisis, a step designed to help both employees and clients move past one of most challenging chapters in the firm's 147-year history.

Goldman's business standards committee, a group formed just as the public backlash against the firm and its rivals was reaching a peak, in January 2011 unveiled a list of proposals that ranged from greater balance sheet transparency to a more rigorous system for ensuring employees don't pursue deals unsuitable for their clients.

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