HSBC has hired the former North American chairman and chief executive officer of US marketing and communications firm Young & Rubicam, to become head of marketing at the bank.

Canadian Peter Stringham, who began his agency career in 1971 as a copywriter with Gordon Hill advertising in Winnipeg, arrived at Y&R's Manhattan offices from BBDO Canada less than three years ago.

Andrew Tongue

HSBC

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HSBC names new marketing head

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