Mirae Asset Financial Group, South Korea's biggest independent financial services firm, has hired two London-based senior executives to help kick-start its fund management business in Europe, in the reverse of a trend that has seen many European fund managers move east.

Hendrik Cosijn von Ripperda joins Mirae Asset Global Investments, a wholly-owned subsidiary of Mirae Asset Financial Group, as head of European distribution outside the UK. Andrew Lawley will be head of UK distribution and global consultant relationships.