Private Equity

Meet Aurea: The little-known private equity owner of The Body Shop

After a frenzied 11-week bidding process, Aurea took control of a major global retail chain. Now its co-founders open up about their plans for The Body Shop and their grander ambition of becoming a multi-billion-dollar asset manager

Mike Jatania (left) and Paul Raphael (right) founded Aurea in 2021
Mike Jatania (left) and Paul Raphael (right) founded Aurea in 2021 Photo: Credit: Aurea

When Aurea rescued The Body Shop from administration last summer, the question on everybody’s lips was: who is Aurea? The little-known private equity firm burst onto the scene with a dramatic 11th-hour bid for the embattled high street chain.

Now, Aurea’s co-founders – cosmetics tycoon Mike Jatania and banking veteran Paul Raphael – are opening up about the reasons behind The Body Shop takeover as well as their grander business ambition: to build a multi-billion-dollar asset manager specialising in beauty, wellness and longevity.

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