Asset Management

Nasdaq tries to appeal to investors lured by IEX

Nasdaq plans a new option for investors who complain they can’t keep up with rapid-fire trading

Nasdaq tries to appeal to investors lured by IEX
Photo: iStockPhoto

In the latest sign that American stock exchanges are inching away from a decadelong arms race toward ever greater speed, Nasdaq plans a new option for investors who complain they can’t keep up with rapid-fire trading.

The move shows how exchange operators are angling to respond to IEX Group, the startup that won regulatory approval in June to launch a market that slows the pace of trading.

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