Péretié plots advisory strategy

Société Générale investment bank chief is shifting emphasis towards advisory

Michel Péretié could probably not have picked a more challenging time to join Société Générale’s corporate and investment bank.

The memory of a €4.9bn loss in equity derivatives was fresh in the minds of traders and management. It was also marching headlong into the upcoming financial crisis, although arguably it was in a better position thanks to its early move to raise equity capital in a rights issue in February 2008.

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