Private Equity

Permira sinks teeth into US snacks

UK-based buyout firm has now invested over half of the €5.3 billion Permira V fund it closed a year ago

Permira sinks teeth into US snacks

Permira has now invested over half of the €5.3 billion fund it closed a year ago, after making it three deals in the US in a matter of months.

The UK private equity form has bought two healthy snack makers in the US: Medora Snacks, which produces so-called 'better-for-you snacks' and has a growing presence in North America and overseas; and Ideal Snacks, a manufacturer of organic snacks both for Medora and for private labels.

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