Private Equity

Primary hires Altium for Pacific Direct sale

Sale of company which provides luxury toiletries to The Ritz is expected to fetch between £40 million and £50 million, according to a person familiar with the situation

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Getty Images

Paperchase owner Primary Capital has hired advisers for a potential sale of another portfolio company that provides luxury toiletries to The Ritz and The Dorchester hotels.

The private equity firm has hired Altium Capital to advise on a possible sale of UK-based Pacific Direct.

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