French bank Société Générale is to kick off the one-year countdown to the September 2007 Rugby World Cup in France with a treasure hunt round the country to win tickets for the matches.

In a bizarre twist, it will also host a unique game of vertical rugby (whatever that is) played on the front of its Paris headquarters on the city's renowned Boulevard Hausmann.

bank Société Générale

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SocGen transform rugby into hunt

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