The Village

The marketing gurus at BNP Paribas have surpassed themselves with the name they have conjured up for their latest French retail banking effort.

Last week the bank launched "Spunky", a new credit and insurance product designed to "help young people enter into an active life". Trouble is, to "les Anglophones", the name may imply a less wholesome activity than the folks at BNPP no doubt had in mind…

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Pro Bono or Pro Nono? Law Firms Split on Fulfilling Deals With TrumpExternal link

Pro Bono or Pro Nono? Law Firms Split on Fulfilling Deals With Trump