Investment Banking

UBS can be the next Morgan Stanley, but a lot of things have to go right

Swiss bank needs to juggle the integration of Credit Suisse with strong growth in wealth management

'We are not just a restructuring story, we will grow again'
'We are not just a restructuring story, we will grow again' Photo: Pascal Mora/Getty Images

Could UBS come to look — and be valued — like Morgan Stanley? Yes, but the aftermath of a megadeal isn’t the ideal time to get a celebrity makeover.

The Swiss bank’s annual accounts, published 6 February, show the challenges inherent in its deal last year to acquire Credit Suisse. UBS’s assets increased by 56% in 2023 compared with 2022, but its revenues were only 18% higher. A net loss of $279m for the final quarter mostly reflected a $1.8bn expense from the continuing integration of its unprofitable former rival.

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