Think of a 150-year old Swiss bank and what springs to mind? Old-fashioned? Slow and steady? Well, think again. Having just rebranded its advertising slogan to "We will not rest", UBS has taken on an even more hyperactive image - with the announcement it has formed a partnership with Formula 1 Racing.

The Zurich-based bank said today it signed an agreement with Formula 1 to become a global partner, which will be formally launched at the 2010 Formula 1 Singtel Singapore Grand Prix at the end of September.

UBS, Switzerland's largest bank, is looking to push a racy new image after announcing a partnership with Formula 1.

Tara Loader Wilkinson

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UBS partners with F1 for racy new image

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