A US buyout firm has acquired the rights to He-Man, the children’s fictional character whose title of "master of the universe" has previously been used to describe the global private equity industry.
Boomerang Media, a portfolio company of Chicago-based private equity firm GTCR, has bought Entertainment Rights out of administration. The group owns brands including He-Man, Postman Pat, Rupert the Bear and Casper the Friendly Ghost.
