Asset Management

Vanguard leapfrogs BlackRock in ETF sales as mom and pops pile in

It’s a rare for a low-cost US asset manager to pulls ahead of BlackRock, the world’s largest ETF provider

Vanguard leapfrogs BlackRock in ETF sales as mom and pops pile in
Photo: Getty Images

Vanguard has surged ahead of its largest rival BlackRock, gathering more than three times the amount of new money across its global exchange-traded-funds business so far this year.

Data from Vanguard show the Pennsylvania-headquartered asset manager pulled in $47.1bn of new ETF assets worldwide between January and the end of March. This was compared to the $13.8bn which BlackRock said its iShares division garnered over the same period.

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