Strong demand has allowed VNU to increase the size of a new convertible bond just weeks after the failed conversion of a previous issue and the cancellation of an equity issue.

The Dutch media and information company launched a €900m ($803.1m) convertible bond on Thursday morning, which was increased by 09:30 GMT to €1bn with a 15% greenshoe. The greenshoe over-allotment option allows the bank to sell more paper if there is additional demand.

VNU's new bond issue finally hits the spot

Shanny Basar

Deutsche Bank

Morgan Stanley

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